They’ve been covered by Oprah, NBC, the New York Times Magazine dedicated and entire issue to what they called “Women: The Issue of Our Time”. We’ve worked together to created #halfthesky on Twitter and recently launched @halfskytues (we’re dedicating Tuesdays to all things half the sky and working with more than 30 women’s non-profits to flood Twitter with stories of hope, outstanding organizations, ideas on how to get involved, profiles of courage, etc.)

Most recently the campaign launched a button campaign that encourages all those that support the Half the Sky movement to place the button on Facebook, their email signature, etc. While none of this is revolutionary the message on the buttons speaks to one of the tips in the She Spot: appeal to women’s group affiliation. The button (below) tries to connect with women as mothers and sisters – but sisters of all of us. It works to build a global bridge of interconnectedness at the most intimate level – the family.

Look for ways in your campaign to appeal to core sense of people’s affiliations…it’s deep and it build brand loyalty and sparks engagement.

Some highlights include:
- 59% are are visiting sites multiple times per day.
- Facebook was the most popular social network among these users, with 83% belonging to the site.
- 55% were on Twitter.
- 93% said that control over their own privacy settings were very important.
- 71% said using social networks to network professional was very important and 62% said to stay up-to-date with friends.

More women use social networking than men and if your organization doesn’t understand the trends and strategies on how to maximize them you’re missing out on a key audience.

Highlights include:

• Females hold a slight majority on Twitter:  men comprise 45% of Twitter users, while women represent 55%.
• Although men and women follow a similar number of Twitter users, men have 15% more followers than women. Men also have more reciprocated relationships, in which two users follow each other. This “follower split” suggests that women are driven less by followers than men, or havemore stringent thresholds for reciprocating relationships.
• An average man is almost twice more likely to follow another man than a woman.
• An average woman is 25% more likely to follow a man than a woman.
• An average man is 40% more likely to be followed by another man than by a woman. These results cannot be explained by different tweeting activity – both men and women tweet at the same rate. These results are stunning given what previous research has found in the context of online social networks.
• On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know. Generally, men receive comparatively little attention from other men or from women. The authors suggest that this may be because men and women find the content produced by other men on Twitter more compelling than on a typical social network, and men find the content produced by women less compelling (because of a lack of photo sharing, detailed biographies, etc.).

(Study done by Bill Heil and Mikolaj Piskorski)