The old soda wars used to involve the “man on the street” blind taste test ads. Today, Pepsi is seizing the social media moment and engaging the public to do good. Since women make 80% of the consumer decisions, are the majority of socially responsible consumers and lead the use of social media it seems that Pepsi is targeting the woman consumer.

Their new campaign “be sociable, have a Pepsi” speaks right to the heart of what women want – a company:

1. with a social conscious that does good;

2. that taps people’s collective creativity; and

3. that connects people to each other.

You can see the campaign at: refresheverything.com.

Stuart Elliot, in today’s New York Times, covers the Pepsi push: ”Pepsi-Cola is formally introducing on Monday an ambitious campaign named the Pepsi Refresh Project, aimed at doing well by doing good. The brand…

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