Lisa Witter will be featured at a special event on January 28th at Rutgers School of Social Work in New Brunswick, NJ. The book signing and lecture, sponsored by the Center for Nonprofit Management and Governance, will focus on the increasingly prominent role of women in the giving sector, and how nonprofit and advocacy organizations can target and effectively reach this growing population through outreach and marketing efforts.
About this blogWhat’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
