Posts Tagged ‘social networking’
In a recent Neilsen report, fifty-five percent of women use social networks while on their mobile, compared to 45 percent of men.
This isn’t a big spread but it does make you wonder why.
It’s not a big surprise to me. Women, in general, are more interested and engaged in social networking. They love to be connected whether by phone, laptop or desktop.
Mobile makers better make sure they are 1) hiring women engineers, 2) surveying their women customers for product design and 3) engaging their women customers in getting feedback on what’s working (or not) in their products.
The study also showed that while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
A new study out by SheConnected, “The Power of Social Networking For Women Research Study” shows how women use social networking sites. It’s important to note that these women were recruited from social networking sites so the numbers are skewed but still informative.
Some highlights include:
- 59% are are visiting sites multiple times per day.
- Facebook was the most popular social network among these users, with 83% belonging to the site.
- 55% were on Twitter.
- 93% said that control over their own privacy settings were very important.
- 71% said using social networks to network professional was very important and 62% said to stay up-to-date with friends.
More women use social networking than men and if your organization doesn’t understand the trends and strategies on how to maximize them you’re missing out on a key audience.
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson.
Libby Chivers of SEO Optimise gives the following tips to marketing to women online:
1. Women enjoy socializing online more than men. Chivers suggests that confrontational forum debates are out and supportive social networking is in. She suggests allowing users to personalize their platforms, encourage the sharing of ideas and support and create a space for off-topic chat.
Don’t be afraid to have your site not be 100% about your mission. The goal is to foster community. Remember, when you connect women to each other you deepen your own brand.
2. Attract women with attractive Web design. Men tend to appreciate functionality in websites. Women want that too but they also want colorful, attractive and textured sites.
3. Grow your user generation content. Women trust each other…
Highlights from the new social media study by BlogHer, iVillage and Compass Partners:
- More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.
- 55% of women participate in some form of blogging activity75% participate in social networks such as Facebook or MySpace
- 20% use Twitter
- 45% of survey respondents decided to purchase an item after reading about it on a blog
- Of the female social media participants, 75% took part in social networking and 55% used blogs.
- But many women went beyond merely reading: 12 million posted to blogs and 8 million published them.
- In fact, women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social
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About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [