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	<title>SheSpotter &#187; school</title>
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	<description>Because women are the market for change.</description>
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		<title>Reaching Moms Through Schools</title>
		<link>http://www.shespotter.com/reaching-moms-through-schools/</link>
		<comments>http://www.shespotter.com/reaching-moms-through-schools/#comments</comments>
		<pubDate>Thu, 21 May 2009 03:31:48 +0000</pubDate>
		<dc:creator>Lisa Witter</dc:creator>
				<category><![CDATA[Moms]]></category>
		<category><![CDATA[kids]]></category>
		<category><![CDATA[purchase decisions]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[through-school marketing]]></category>

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		<description><![CDATA[<p>Since moms make most of the purchase decisions for their families, consumer  brand marketers must continue to look for new and more meaningful ways to engage  the mom audience and make their brand message heard in this overcrowded, noisy  marketing environment. They&#8217;ve found your kid&#8217;s school</p>
<p>Read what John Driscoll says about<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&#38;art_aid=106401"> &#8216;Through-School Marketing&#8217; </a>and how it gets results.</p>
<p>How can  your cause/issue use school marketing to promote social change?</p>
]]></description>
			<content:encoded><![CDATA[<p>Since moms make most of the purchase decisions for their families, consumer  brand marketers must continue to look for new and more meaningful ways to engage  the mom audience and make their brand message heard in this overcrowded, noisy  marketing environment. They&#8217;ve found your kid&#8217;s school</p>
<p>Read what John Driscoll says about<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=106401"> &#8216;Through-School Marketing&#8217; </a>and how it gets results.</p>
<p>How can  your cause/issue use school marketing to promote social change?</p>
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