Recently I came across the AFL-CIO: America’s Union Movement’s Web site. I noticed that they featured a “real” woman,  Joan Borts, on their Web site in a campaign they call: “Heart of the Movement.”  Check it out below. It’s good modeling of what women look for – real people that they can connect with.

If you read The She Spot you know of our admiration for Stonyfield Farms and their smarts around marketing to women. Gary Hirshberg, their CE-Yo, gets the need to be real with their customers.

This morning I reached into the refrigerator for my morning dose of organic Stonyfield yogurt. Lately, I’ve been addicted to their new “greek” yogurt product “Oikos” so I hadn’t noticed that Stonyfield had switched packaging on their other yogurts. As I picked up the new container (full-fat vanilla with cream on the top) I noticed a beautiful picture of green pastures, happy cows and a beautiful Vermont landscape with a note stating it was a photo a family farm from Waybury, VT.

Inside, on the top protective seal, I read “GET REAL: Why the new look? With all the artificial ingredients around, we thought we’d show you just how real our food is….

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