A new research brief by the Center for Media Research is a must read. Highlights include:

• 68% of African American mothers are more likely to read articles online, and 45% more likely to listen to music. 45% of Caucasian mothers are likely to frequent social networks, and 43%, message boards. Blogs were the top choice among 55% of Hispanic Moms, followed by social networks at 42%.
• The cell phone is the technology used most often by moms to communicate with their kids, and 80% say it is the direct line to their child and babysitter.
• 60% of moms use text messaging, and African-American moms and Hispanic moms text more than Caucasian moms.

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