MediaWeek: Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had children.

In a video by Advertising Age a retail giant, an analyst, major publisher and a PR agency  explain how various segments of the industry are adjusting to the big business and influence of mommy bloggers.

A new research brief by the Center for Media Research is a must read. Highlights include:

• 68% of African American mothers are more likely to read articles online, and 45% more likely to listen to music. 45% of Caucasian mothers are likely to frequent social networks, and 43%, message boards. Blogs were the top choice among 55% of Hispanic Moms, followed by social networks at 42%.
• The cell phone is the technology used most often by moms to communicate with their kids, and 80% say it is the direct line to their child and babysitter.
• 60% of moms use text messaging, and African-American moms and Hispanic moms text more than Caucasian moms.

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