SheSpotter » mobile http://www.shespotter.com Because women are the market for change. Thu, 17 Feb 2011 16:20:39 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Ladies Love Phones For Social Networking http://www.shespotter.com/ladies-love-phones-for-social-networking/ http://www.shespotter.com/ladies-love-phones-for-social-networking/#comments Fri, 12 Mar 2010 19:48:06 +0000 Lisa Witter http://www.shespotter.com/?p=312 In a recent Neilsen report, fifty-five percent of women use social networks while on their mobile, compared to 45 percent of men.

This isn’t a big spread but it does make you wonder why.

It’s not a big surprise to me. Women, in general, are more interested and engaged in social networking. They love to be connected whether by phone, laptop or desktop.

Mobile makers better make sure they are 1) hiring women engineers, 2) surveying their women customers for product design and 3) engaging their women customers in getting feedback on what’s working (or not) in their products.

The study also showed that while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.

]]> In a recent Neilsen report, fifty-five percent of women use social networks while on their mobile, compared to 45 percent of men.

This isn’t a big spread but it does make you wonder why.

It’s not a big surprise to me. Women, in general, are more interested and engaged in social networking. They love to be connected whether by phone, laptop or desktop.

Mobile makers better make sure they are 1) hiring women engineers, 2) surveying their women customers for product design and 3) engaging their women customers in getting feedback on what’s working (or not) in their products.

The study also showed that while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.

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