Posts Tagged ‘Half the Sky’

Here at Fenton we’ve had the honor of working with New York Times Columnist Nicholas Kristof and his wife, Sheryl WuDunn (they’ve previous won a Pulitzer Prize for their reporting on Tiananmen Square) on the movement they’ve sparked around the release of their latest book Half the Sky: Turning Oppression into Opportunity World Wide.

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They’ve been covered by Oprah, NBC, the New York Times Magazine dedicated and entire issue to what they called “Women: The Issue of Our Time”. We’ve worked together to created #halfthesky on Twitter and recently launched @halfskytues (we’re dedicating Tuesdays to all things half the sky and working with more than 30 women’s non-profits to flood Twitter with stories of hope, outstanding organizations, ideas on how to get involved, profiles of courage, etc.)

Most recently the campaign launched a button campaign that encourages all those that support the Half the Sky movement…

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bookAbout this blog

What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]

About the bloggers

Lisa Chen & Lisa Witter Lisa Chen and Lisa Witter are the authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. They are also both senior strategists at Fenton Communications, the nation’s largest public interest communications firm. [Read more about them here]