Posts Tagged ‘fundraising’
The Wall Street Journal recently reported on a study that shows wealthy women give nearly twice as much as wealthy men.
The study confirms what communications and development directors who engage women know from experience: women often seek a multiple opinions before they make a funding decision. They also like to work collaboratively. This due diligence can stretch the process, but it also means once they sign the check, they’re “all in” with their support.
Here are some quick tips for engaging major (female) donors:
1. Engage early. Who doesn’t like to be there on the ground floor where it all began? If you’ve got a great idea, bring her in early to get her excited and invested. Tap her knowledge and perspective as a major donor to cultivate other donors.
2. Be open. Be proactive about offering people she may want to talk to about your work, whether…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [