They’ve been covered by Oprah, NBC, the New York Times Magazine dedicated and entire issue to what they called “Women: The Issue of Our Time”. We’ve worked together to created #halfthesky on Twitter and recently launched @halfskytues (we’re dedicating Tuesdays to all things half the sky and working with more than 30 women’s non-profits to flood Twitter with stories of hope, outstanding organizations, ideas on how to get involved, profiles of courage, etc.)

Most recently the campaign launched a button campaign that encourages all those that support the Half the Sky movement to place the button on Facebook, their email signature, etc. While none of this is revolutionary the message on the buttons speaks to one of the tips in the She Spot: appeal to women’s group affiliation. The button (below) tries to connect with women as mothers and sisters – but sisters of all of us. It works to build a global bridge of interconnectedness at the most intimate level – the family.

Look for ways in your campaign to appeal to core sense of people’s affiliations…it’s deep and it build brand loyalty and sparks engagement.

Some highlights include:
- 59% are are visiting sites multiple times per day.
- Facebook was the most popular social network among these users, with 83% belonging to the site.
- 55% were on Twitter.
- 93% said that control over their own privacy settings were very important.
- 71% said using social networks to network professional was very important and 62% said to stay up-to-date with friends.

More women use social networking than men and if your organization doesn’t understand the trends and strategies on how to maximize them you’re missing out on a key audience.

• More than one-half (53%) of the US female Internet population of 79 million actively participated in some type of social media at least weekly.
• 55% of women participate in some form of blogging activity75% participate in social networks such as Facebook or MySpace
• 20% use Twitter
• 45% of survey respondents decided to purchase an item after reading about it on a  blog
• Of the female social media participants, 75% took part in social networking and 55% used blogs.
• But many women went beyond merely reading: 12 million posted to blogs and 8 million published them.
• In fact, women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networking.
• When providing advice or contributing to a community, more women also turned to blogs than social networks.
• Women online are now more than ever before spending less time engaging in traditional media activities like:Reading the newspaper (39%)Reading magazines (36%)

  Listening to the radio (31%)

  Watching TV (30%)

  Talking on the phone (28%)

  Meeting in person  (19%)