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		<title>AFL-CIO: Keeping It Real</title>
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		<pubDate>Fri, 02 Oct 2009 17:59:45 +0000</pubDate>
		<dc:creator>Lisa Witter</dc:creator>
				<category><![CDATA[Case Study: Care]]></category>
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		<description><![CDATA[<p>Recently I came across the <a href="http://www.aflcio.org">AFL-CIO: America&#8217;s Union Movement&#8217;s Web site</a>. I noticed that they featured a &#8220;real&#8221; woman,  Joan Borts, on their Web site in a campaign they call: &#8220;Heart of the Movement.&#8221;  Check it out below. It&#8217;s good modeling of what women look for &#8211; real people that they can connect with.</p>
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			<content:encoded><![CDATA[<p>Recently I came across the <a href="http://www.aflcio.org">AFL-CIO: America&#8217;s Union Movement&#8217;s Web site</a>. I noticed that they featured a &#8220;real&#8221; woman,  Joan Borts, on their Web site in a campaign they call: &#8220;Heart of the Movement.&#8221;  Check it out below. It&#8217;s good modeling of what women look for &#8211; real people that they can connect with.</p>
<p><img class="aligncenter size-full wp-image-238" title="Contact Us_1254506630371" src="http://www.shespotter.com/blog/wp-content/uploads/2009/10/Contact-Us_1254506630371.png" alt="Contact Us_1254506630371" width="270" height="138" /></p>
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