Recently I came across the AFL-CIO: America’s Union Movement’s Web site. I noticed that they featured a “real” woman, Joan Borts, on their Web site in a campaign they call: “Heart of the Movement.” Check it out below. It’s good modeling of what women look for – real people that they can connect with.
About this blogWhat’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
