Posts Tagged ‘business’
In a video by Advertising Age a retail giant, an analyst, major publisher and a PR agency explain how various segments of the industry are adjusting to the big business and influence of mommy bloggers.
About this blog
What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
About the bloggers
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
- Groupon = Fundraising 2.0 for Nonprofits? (Part 2)
- Groupon = Fundraising 2.0 for Nonprofits?
- The Internet: the Antidote to Bowling Alone?
- Gender Gap in Philanthropy Revealed
- You Gotta’ Give ‘Em Hope
- Keeping It Grounded with Foursquare
- Fishfull Thinking Marks The “She” Spot
- Feminist Hulk to the Rescue
- Giving away from home: Women and Volunteer Travel
- Women through the ages: marketing across sectors
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