Posts Tagged ‘brand’
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson.
Libby Chivers of SEO Optimise gives the following tips to marketing to women online:
1. Women enjoy socializing online more than men. Chivers suggests that confrontational forum debates are out and supportive social networking is in. She suggests allowing users to personalize their platforms, encourage the sharing of ideas and support and create a space for off-topic chat.
Don’t be afraid to have your site not be 100% about your mission. The goal is to foster community. Remember, when you connect women to each other you deepen your own brand.
2. Attract women with attractive Web design. Men tend to appreciate functionality in websites. Women want that too but they also want colorful, attractive and textured sites.
3. Grow your user generation content. Women trust each other…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [