Libby Chivers of SEO Optimise gives the following tips  to marketing to women online:

1. Women enjoy socializing online more than men. Chivers suggests that  confrontational forum debates are out and supportive social networking is in. She suggests allowing users to personalize their platforms, encourage the sharing of ideas and support and create a space for off-topic chat.

Don’t be afraid to have your site not be 100% about your mission. The goal is to foster community. Remember, when you connect women to each other you deepen your own brand.

2. Attract women with attractive Web design. Men tend to appreciate functionality in websites. Women want that too but they also want colorful, attractive and textured sites.

3. Grow your user generation content. Women trust each other more than they do organizations/corporations. Some of the most successful Web site are ones that let the users generate their own content and share it with others.  “A female reader will prefer to trust their fellow consumers rather than the company message, no matter how many statistics, blueprints and facts the firm has provided.”