Posts Tagged ‘Bloggers’
In a video by Advertising Age a retail giant, an analyst, major publisher and a PR agency explain how various segments of the industry are adjusting to the big business and influence of mommy bloggers.
About this blog
What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
About the bloggers
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
- Keeping It Grounded with Foursquare
- Fishfull Thinking Marks The “She” Spot
- Feminist Hulk to the Rescue
- Giving away from home: Women and Volunteer Travel
- Women through the ages: marketing across sectors
- Add your voice: Which nonprofits are best at helping women?
- $Change$ empowerment for women.
- Dr. Mom Could Use a House Call
- Home, Green Home
- The Next Generation
- Jamie Donahoe: We have seen this same trend. The majority of the people joining our hands-on historic preservation volunteer projects are women. Even the projects th
- Dr. Bob Deutsch: Beyond Gen Y: Discovering the Truth About Post-1988 Females Dr. Bob Deutsch and Heidi Dangelmaier Even as we pull out the economic downt
- Kate Robertson: This is brilliant. This refreshing advertising doesn't insult women with tampon commercials surrounded by flowers and puppies. With the addition of do
- Tweets that mention SheSpotter » Blog Archive » Why Gen Y Women -- Topsy.com: [...] This post was mentioned on Twitter by Tamara Murray, Erin Seabold. Erin Seabold said: SheSpotter » Blog Archive » Why Gen Y Women http://bit.l
- Zachary Oberzan: Thanks for your very kind words! Updated trailer link here: http://www.youtube.com/watch?v=SxLpqerreNQ&feature=player_embedded