Posts Tagged ‘Bloggers’
In a video by Advertising Age a retail giant, an analyst, major publisher and a PR agency explain how various segments of the industry are adjusting to the big business and influence of mommy bloggers.
About this blog
What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
About the bloggers
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
- Care2.com Sponsors Webinar on The She Spot
- Heartbreaking and Inspiring
- Pepsi’s “Be Social” Campaign
- She Spot Event at Rutgers School of Social Work
- Why Gen Y Women
- The Rise of the Real Mom and What It Means for Your Cause
- Is Your Nonprofit Hitting the “She Spot”?
- Is Your Health in Her Hands?
- Shining a Light on Small Business
- Women in Communications
- Tweets that mention SheSpotter » Blog Archive » Why Gen Y Women -- Topsy.com: [...] This post was mentioned on Twitter by Tamara Murray, Erin Seabold. Erin Seabold said: SheSpotter » Blog Archive » Why Gen Y Women http://bit.l
- Zachary Oberzan: Thanks for your very kind words! Updated trailer link here: http://www.youtube.com/watch?v=SxLpqerreNQ&feature=player_embedded
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- Anna: Thanks for this excellent advice. I have a very small private social network for women and have been implementing all three for quite a while now but
- Edie Irons: Hi Lisa! I'm officiating a wedding tomorrow (yikes), and the bride saw this video last week and loved it. The 15 or so women in her bridal party have