The She Spot was featured earlier this week on Frogloop, Care2.com’s nonprofit marketing blog as part of two-part series on marketing causes to women.
The author, Jocelyn Harmon, Director of NonProfit Services at Care2.com, riffs on a radio spot she hears featuring Smart Cookies, five women who got their finances in gear thanks to American Express:
“Call American Express self-serving. Call them insincere. But also call them smart. By fueling a full-scale marketing campaign with women, for women, Amex is transforming a traditionally male-focused industry – financial services – into an accessible arena for women. And they’re likely to see their profits increase from connecting with one of the biggest consumer markets in the U.S. – women.”
Nonprofits need to learn to do the same, Jocelyn points out, along with some eye-opening stats and best practices from The She Spot and Marti Barletta’s …
- Posted by Lisa Chen
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Brooklyn recently kicked off the eighth year of its annual “Take Your Man to The Doctor” health care campaign. Brooklynites were urged to get the men in their life, a third of whom don’t have a personal physician, to make an appointment for an annual check-up.
While the campaign didn’t target women explicitly, it did tap into two truths: One, men generally hate going to the doctor. Two, when it comes to health matters, women are usually the ones driving the train forward, whether it’s for themselves or their loved ones.
In fact, women make more than 80 percent of all health-related decisions. That goes for what kind of cold medicine to buy to determining whether a doctor’s visit in is order. What this means for health-related nonprofit organizations, foundations and social marketing campaigns is the subject of Fenton’s forthcoming guide: “She Decides: The Secret to Effective Health Campaigns.”…
- Posted by Lisa Chen
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This year the Women in Communications association celebrates 100 years! I’ll be keynoting the conference today in my hometown of Seattle.
One bit of information I’ll be sharing (in the spirit of storytelling) is that my parents first new I was going to do something with communications when I would purposely get lost in grocery stores so I could say my name on the loud speaker to find my parents.
How did you first know you were interested in communications?
- Posted by Lisa Witter
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Social Media Consultant, Britt Bravo, has posted an interview with me about The She Spot.
Check it out:
http://bit.ly/2jiqoF (transcript)
http://bit.ly/5TVBt (podcast)
- Posted by Lisa Witter
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Recently I came across the AFL-CIO: America’s Union Movement’s Web site. I noticed that they featured a “real” woman, Joan Borts, on their Web site in a campaign they call: “Heart of the Movement.” Check it out below. It’s good modeling of what women look for – real people that they can connect with.
- Posted by Lisa Witter
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About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [