The She Spot was featured earlier this week on Frogloop, Care2.com’s nonprofit marketing blog as part of two-part series on marketing causes to women.

The author, Jocelyn Harmon, Director of NonProfit Services at Care2.com, riffs on a radio spot she hears  featuring Smart Cookies, five women who got their finances in gear thanks to American Express:

“Call American Express self-serving.  Call them insincere.  But also call them smart.  By fueling a full-scale marketing campaign with women, for women, Amex is transforming a traditionally male-focused industry – financial services – into an accessible arena for women. And they’re likely to see their profits increase from connecting with one of the biggest consumer markets in the U.S. – women.”

Nonprofits need to learn to do the same, Jocelyn points out, along with some eye-opening stats and best practices from The She Spot and Marti Barletta’s  book, Big Economic Opportunity in Marketing to Women (Marti was a huge source of inspiration and wisdom for Lisa Witter and me when we were writing our book).

We’re looking forward to Part 2!