Brooklyn recently kicked off the eighth year of its annual “Take Your Man to The Doctor” health care campaign. Brooklynites were urged to get the men in their life, a third of whom don’t have a personal physician, to make an appointment for an annual check-up.

While the campaign didn’t target women explicitly, it did tap into two truths: One, men generally hate going to the doctor. Two, when it comes to health matters, women are usually the ones driving the train forward, whether it’s for themselves or their loved ones.

In fact, women make more than 80 percent of all health-related decisions. That goes for what kind of cold medicine to buy to determining whether a doctor’s visit in is order. What this means for health-related nonprofit organizations, foundations and social marketing campaigns  is the subject of Fenton’s forthcoming guide: “She Decides: The Secret to Effective Health Campaigns.”

The guide spotlights ideas and best practices for reaching this critical audience, whether it’s to shape policy or inspire healthy behaviors. Stay tuned for the official release later this month!

Fr. Left to right: Alex McCord and Simon van Kempen (“The Real Housewives of New York City”); Brooklyn Borough President Brooklyn Borough President Marty Markowitz and Deputy Borough President Yvonne Graham; and Nicole Brewer and Damien Gurganious (“Biggest Loser: Couples”)

(Thanks to brooklynheightsblog.com for the foto!)