04.09.2010 posted by Lisa Witter

Home, Green Home

Case Study: Control, Moms

You are out of hand soap, so you head to the store.  How do you choose your soap?  Brand loyalty?  Scent?  Environmental impact?  Price?  Packaging?  What do you consciously consume?

What about when it’s time to remodel your home, paint the bathroom, or even build a new home or office.  What do you consider then?

Construction has never been an industry dominated by women, but women are bringing innovation, consciousness, and relevance to the field.  Green Economy Post recently made a list of who they consider the top ten women in green building.

We found another to add to the list:

Sarah Beatty founded Green Depot – “a leading supplier of environmentally friendly and sustainable building products, services, and home solutions” – in 2005.  The flagship store on Bowery in Manhattan hosts a myriad of products, for all elements of living, and empowers consumers with options.

Beatty got the idea for the store when pregnant and fixing her kitchen floor.  Blown away by the toxicity of the paint and products, and horrified by the difficulty of getting more sustainable and “green” products, she took matters into her own hands and started a distribution point.  The company has grown from one store to include ten stores and seven distribution centers.

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bookAbout this blog

What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]

About the bloggers

Lisa Chen & Lisa Witter Lisa Chen and Lisa Witter are the authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. They are also both senior strategists at Fenton Communications, the nation’s largest public interest communications firm. [Read more about them here]

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