You are out of hand soap, so you head to the store. How do you choose your soap? Brand loyalty? Scent? Environmental impact? Price? Packaging? What do you consciously consume?
What about when it’s time to remodel your home, paint the bathroom, or even build a new home or office. What do you consider then?
Construction has never been an industry dominated by women, but women are bringing innovation, consciousness, and relevance to the field. Green Economy Post recently made a list of who they consider the top ten women in green building.
We found another to add to the list:
Sarah Beatty founded Green Depot – “a leading supplier of environmentally friendly and sustainable building products, services, and home solutions” – in 2005. The flagship store on Bowery in Manhattan hosts a myriad of products, for all elements of living, and empowers consumers with options.
Beatty got the idea for the store when pregnant and fixing her kitchen floor. Blown away by the toxicity of the paint and products, and horrified by the difficulty of getting more sustainable and “green” products, she took matters into her own hands and started a distribution point. The company has grown from one store to include ten stores and seven distribution centers.
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [