Many of us in the NGO space are working on serious issues: death; global warming; war; race relations; etc. Just because the issues are heavy it doesn’t mean that the messaging/presentation can’t be heavy on humor.
This new “viral” video is such a reminder of the power of humor – even during serious times like weddings. My husband and I feel like professional wedding goers. In fact, I have two in the next 10 days. We’ve never seen the entry like this (JK Wedding Dance Entrance):
We hope you danced along and remember to bring a little humor to your issue or cause. Women in particular like their humor mixed with joy (vs. schadenfreude).
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [
1 Response to Here comes the bride…
Edie Irons
July 31st, 2009 at 4:12 pm
Hi Lisa! I’m officiating a wedding tomorrow (yikes), and the bride saw this video last week and loved it. The 15 or so women in her bridal party have been in an email discussion since then trying to figure out how to do something like this for her wedding, and discovered some more amazing wedding dance video gems on YouTube along the way.
We finally settled on a plan to have the choir and wedding party break into “Hooked on a Feeling” (ooga-chakas and all) as the bride and groom kiss, and lead all 300 guests in a song and dance. Just to get the picture in your mind, this is all taking place at the Palace of Fine Arts in SF. I’ve never been so excited for a wedding ceremony, amazing what a little humor can do.
And just to tie it back to your issues, the bride and most of her female friends are young nonprofit and social justice organizing powerhouses in the bay area. Should be fun!