Indeed, the GAP joins Conde Nast to sponsor the current exhibit at the Met, “American Woman: Fashioning a National Identity.”  The exhibit draws from the Brooklyn Museum collection of costumes and fashion.  “The exhibition reveals how the American woman initiated style revolutions that mirrored her social, political, and sexual emancipation” through an extensive display of costumes and clothes.

Corporations sponsoring art that has something to do with their product?  Not so innovative, you say.  What about then running an online auction of unique dresses made by the world’s best designers for the Met Gala and worn by a handful of A-list celebrities?  All proceeds going to the Met and the Costume Institute.  Innovative philanthropy, gorgeous gowns, and creative integrated marketing.  All focused on the most powerful force in purchasing for households, giving to charity and other non-profits, and forging a path for ourselves: WOMEN.

You can bid on dresses until 11:59 pm on May 31, 2010, view the gowns at the GAP at 680 Fifth Ave in New York City during the auction, and see the show at the Met until August 15, 2010.

We just had to share this fantastic donor appeal letter by Andrew Marx, the communications director for Partners in Health, which has been working on the ground in Haiti for the more than 20 years (and is also a Fenton client).

The letter is textbook when it comes to connecting with women. Two reasons:

1. It highlights the positive. When you’re dealing with devastation of this scale, it can be difficult to talk about anything other than NEED. But the emotional core of Andrew’s letter – and why it compels you to cut that check – is when he describes how PIH’s partner, Zanmi Lasante, swiftly takes command of the situation – a powerful value for women:

Within 45 minutes, they had erected a large tent, filled most of it with tables and chairs for 20 consulting stations, created and stocked a small pharmacy and lab, and established an orderly system for checking patients in and sending them to the next available doctor. Over the next six hours, they saw and treated more than 500 patients.

Wow. Who wouldn’t want to support that?

2. It’s grounded in tangible details. You can literally feel the heat in the makeshift tent where Zanmi Lasante set up shop. These sensory details make the situation much more immediate– and the need for giving more urgent.

Below is the letter in its entirety. If you are moved to give, click here.

Dear Friends,

Less than a week ago, I reluctantly boarded a plane on the tarmac of the crippled Toussaint L’Ouverture Airport in Port-au-Prince, Haiti, to return to Boston.

The next morning, a colleague welcomed me back to the Partners In Health office with a question: “What adjectives would you use to describe your experience?” I came up with two: heartbreaking and inspiring.

“Heartbreaking” I had expected, even before I had boarded the plane to Port-au-Prince.

“Inspiring” was more of a surprise. But inspired is what I felt upon seeing our Haitian partner organization Zanmi Lasante spring into action, doing what they do best—what they’ve been doing for over 25 years—working in partnership with the residents of destitute communities to provide quality health care and essential social services.

A month after the earthquake, Haiti is now threatened by another devastating public health disaster—epidemics of infectious diseases and untreated chronic illnesses in squatter communities where tens of thousands of people are crowded together with no sanitation facilities and little access to clean water and food.

Early one morning under an already scorching sun, a team of about 50 doctors, nurses, pharmacists, and lab technicians drove to an open field adjacent to one of these informal settlements—a patchwork shelters pieced together from tattered sheets of cloth, cardboard, and scraps of wood, with an estimated population of 40,000.

Within 45 minutes, they had erected a large tent, filled most of it with tables and chairs for 20 consulting stations, created and stocked a small pharmacy and lab, and established an orderly system for checking patients in and sending them to the next available doctor. Over the next six hours, they saw and treated more than 500 patients—children with coughs and diarrhea, adults with wounds and fevers, an elderly woman with diabetes who went into shock and was rushed to a hospital.

The compassion, skill, and dedication Zanmi Lasante exhibited was truly awe-inspiring. Especially when you consider that they are operating similar clinics regularly at four settlements around Port-au-Prince, and supporting surgical teams at the General Hospital in Port-au-Prince. All this is being done in addition to providing comprehensive health care at 12 facilities outside the city that were already serving a population of over 1 million people before the arrival of thousands of earthquake victims fleeing Port-au-Prince.

I cannot imagine feeling more humbled, more proud, or more privileged than I am to be able to contribute to the work of Zanmi Lasante. I hope that all of you who have supported Partners In Health and Zanmi Lasante at this critical time feel the same way.

With profound thanks,

Andrew Marx
Director of Communications
Partners In Health

She notes that philanthropy among women isn’t new and that it is growing. More women are controlling more wealth than ever before and of those in the wealthiest tier of the country, 43% are women.

Belkin notes that women are giving differently than men and how they have given in the past. They are more likely to use their wealth to to social change work – direct and systematic impact.

What’s inspiring about the piece is that in these tough economic times efforts like Women Moving Millions are exceeding funding raising goals (original goal was $150 million and they have exceed their goal by $30 million.)

Highlights on how women and men differ in giving include:

1. Women are less likely to want their name on things and more likely to give as part of drives that include other women.

2. Women tend to spotlight causes for different reasons (such as women’s health, microfinance of business owned by women).

She noted a study by the Center of Philanthropy at Indiana University (I sit on their Women and Philanthropy Institute Council of Advisors)  that describes men’s giving as practical and women’s as emotional and an obligation to help those with less.

Belkin ends the piece alluding to the question, how will increased X-factor philanthropy change the world? The answer is  increased giving by women will change the world in positive way for everyone and it’s up to use to figure out how to engage more women in the movement.

Ms. Brill writes that a Fidelity Charitable Gift Fund survey found that women donors were more likely to be public about their gifts than their male counterparts.

Is it because women need their horns tooted more than men? Most likely not. She notes that women probably want to share to inspire others and “imbue a philanthropic spirit.”

We write in The She Spot that women are twice as likely to pass on information than men and that women like to share things with their communities. They may see announcing their gift as a call to action to friends. If NGOs can help tastefully assist these gift announcements they may see a multiplier effect with the initial gift.

She also noted the importance for women to have their children continue their philanthropic giving. One great way to facilitate this is to provide ways for families to give and get involved. This might be an online video game aimed at school-aged children or making sure that fund-raising/friend-raising events are kid friendly. The Humane Society of the United States does this well through a special kid portal and numerous games.

Finally, she notes that despite the stark economic downturn, groups like the Global Fund for Women and the Women’s Funding Network’s Women Moving Millions Campaign have either broken records or exceed fundraising goals in 2009.  She credits this to the momentum in women’s philanthropy.

In a new post today on Media Post’s Engage Mom blog Tiffany Jonas suggest that affluent women expect more online. According to Jonas wealth women are turned off by Web sites that are sloppy and disorganized. She suggest design with a clean “high-end” design. She sites Vera Wangs Web site as a good “art level” example.

Not all NGOs want or can afford “high art” but they can take Jonas’ advice and make beautiful, yet functional sites. Chen and I argue in the She Spot that women, in particular, are looking for Web sites that reflect real people and excude authenticity. Here are some good examples in the NGO space:

Women for Women International

American Red Cross

Innocence Project

Planned Parenthood Federation of America

Vittana

Action for Children

Do you have others to add?

June 23, 2009

Foundation giving specifically meant to benefit women and girls has surpassed the rate of overall foundation giving in recent years, which has helped the funds become more influential within philanthropy, a new report from the Foundation Center and the Women’s Funding Network.

Funded in part by the Wallace Foundation, the report, Accelerat ing Change for Women and Girls: The Role of Women’s Funds, found that  between 1990 and 2006 the nation’s private and community foundations increased their giving for activities targeting women and girls by 223 percent — from an estimated $412.1 million to nearly $2.1 billion in inflation-adjusted dollars — compared to an increase in overall giving of 177 percent. Although such growth bodes well for the future, the study noted that foundation giving
targeting women and girls remains a small percentage of founda tions’ overall giving.

Giving by the fifty-five women’s funds analyzed in the report also rose — by an inflation-adjusted 24 percent — between 2004 and 2006, compared to a 14.8 percent increase in overall foundation giving over the same period. In addition, the report found that women’s funds take a comprehensive approach to social change, focusing their giving on human rights, health, and economic empowerment, while foundation giving for women and girls is primarily focused on health.

“This study underscores that investments in women and girls can have big social returns,” said Foundation Center president Bradford K. Smith. “It suggests that women and women’s funds will be increasingly involved in reshaping philanthropy and bringing to the fore important issues like human trafficking and domestic violence that for far too long have been neglected.”

“Philanthropic Giving By and For Women on the Rise, Study Finds.”  Foundation Center Press Release 6/23/09.

Chronicle of Philanthropy

May 19, 2009

By Paula Wasley

Women are taking an increasingly prominent role in determining their household’s charitable giving, with high-income women in particular more likely to seek financial advice and use sophisticated methods when making donations, according to a new study sponsored by Fidelity Charitable Gift Fund.

An online survey of 1,000 adults who had given $1,000 or more to charity in 2007 — half of whom had donated $5,000 or more — found that more women than men act as their household’s primary decision maker in determining how much to donate to charity and which causes to support.

Among participants in the survey — 80 percent of whom were married — the majority of male respondents named their spouse as the primary influencer in charitable-giving decisions, while women in the study were more likely to name a range in influencers that included family members, friends, and co-workers.

Women in the survey also felt more strongly about involving their children in philanthropy. Nearly half of the women in the study (48 percent) strongly agreed that it was important to them that their children continue their tradition of charitable giving, as compared with 39 percent of men in the study.

Upper Tier

While the average household income for participants in the survey was $136,000, the study particularly looked at the giving habits of the 11 percent of respondents who were women with household incomes of at least $150,000.

The survey found that, in comparison to the other respondents, these high-income women were more likely to make public rather than anonymous gifts to charity, to use more complicated financial structures to make gifts, and to seek the guidance of financial advisors when making charitable contributions.

For example, 7 percent of women in this group said they had made gifts of securities to charity, as compared to 4 percent of all respondents, and 3 percent of men of comparable household incomes.

And 16 percent of high-income women said they had used a donor advised fund, charitable remainder trust, or a private foundation to make contributions, as compared with 9 percent of all donors, and 10 percent of high-income men.

High-income women were also more likely than others in the survey to donate to health and science causes and to make additional gifts to charity in response to increasing needs and difficult economic times, the survey found.

The survey’s findings offer insights into how women are likely to shape the future of philanthropy, says Sarah C. Libbey, Fidelity’s president. “Women have always had a hand in their household’s charitable outreach, but that role is evolving as women increasingly create their own wealth and become beneficiaries of wealth transfers because they live longer,” said Ms. Libbey, in a written statement. “We, and other nonprofit organizations, should pay more attention to this very influential group of donors.”

Researchers also grouped respondents into four distinct donor “profiles” based on their giving patterns and attitudes toward philanthropy.

The “mainstream contributor” — which accounted for 52 percent of those in the study — was less likely than others to increase giving in difficult economic times. And, when cutting back on the percentage of the household income contributed to charity, donors in this category tend to give to the same number of causes as in previous years but decrease the size of their gifts. Donors who fell into this category gave an average of $6,842 to charity in 2008.

Nearly a third of the respondents in the study were identified as “empathetic givers” who were more likely to give more in tough economic times and to respond to a cause when personally touched by illness or tragedy. Respondents in this group gave an average of $7,287 in 2008.

About 15 percent of those surveyed were described as “reactive contributors” who, in comparison to the other groups, give a smaller percentage of their household income to charity and are more likely to reduce their donations in difficult economic times. Total donations from individuals in this group averaged $3,687 in 2008.

Just 4 percent of respondents were identified as “pioneering givers.” Donors in this group gave away the highest percentage of their income to charity, were more likely to give to new and lesser-known causes, and more frequently used credit cards or securities to make donations. Individuals in this group gave an average of $7,347 to charity in 2008.