Archive for the ‘Philanthropy’ Category
Today’s post is the second of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.
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In this two-part series, we explore how nonprofits can leverage Groupon and other daily coupon sites for visibility, lead generation and fundraising purposes. While the first post discussed the opportunities that such sites offer nonprofits, since many of these opportunities are dependent upon a business partnership, we also wanted to outline the benefits available to businesses (the focus of this post), so that in turn you could develop a compelling ask to a prospective partner that also shows “what’s in it for them.”
For one, businesses stand to benefit from a nonprofit partnership via Groupon (or other coupon site) because they can capitalize on latent cause marketing synergies that wouldn’t otherwise be available to them if they simply wrote a check and handed it over to their cause…
Today’s post is the first of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.
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While online coupon service powerhouse Groupon has recently been the subject of scrutiny for its ad spot during the Super Bowl, business has hardly skipped a beat. Groupon’s revenues have been going gangbusters (rumored to be at the lofty tune of $800 million to $2 billion for 2010) and most of its 26.5 million users and featured businesses would agree that it’s been a win-win for all parties involved. Several similar sites have also emerged, including LivingSocial and BuyWithMe, which certainly attests to Groupon’s successful business model.
So, the big question for nonprofits is: Can we leverage this new channel to support fundraising efforts and initiatives? And if so, how?
The answer is yes, opportunities do exist that can fulfill the interests of the nonprofit sector, its…
Originally published in the Huffington Post (October 28, 2010):
If you were to do a “man on the street” survey in the United States asking the question, “Who is the first person that comes to mind when I say the word ‘philanthropist’?” the vast majority would likely respond with Gates, Buffet or Soros, if they’re able come up with anyone at all. If a prominent local landmark is named after a philanthropist, they might come up with a different name, but odds are that person is man too.
If you do a Google search for the word “philanthropist” the first several pages are dominated by male entries; Wikipedia lists no women in its “modern philanthropists” section.
The United States is known for its philanthropic culture and giving spirit. Natural disasters trigger an outpouring of cash donations. The earthquakes in Haiti, for example, resulted in $1.3 billion raised by U.S.-based…
Last night I walked past the windows of the GAP. Each window was marked as a different decade dating back to the1890s and labeled with a tag for a group of women from that decade and their look – think: Flapper, Gibson Girl, etc. Along with these windows and tags, signs indicated this campaign was attached to the Metropolitan Museum of Art.
Indeed, the GAP joins Conde Nast to sponsor the current exhibit at the Met, “American Woman: Fashioning a National Identity.” The exhibit draws from the Brooklyn Museum collection of costumes and fashion. “The exhibition reveals how the American woman initiated style revolutions that mirrored her social, political, and sexual emancipation” through an extensive display of costumes and clothes.
Corporations sponsoring art that has something to do with their product? Not so innovative, you say. What about then running an online auction of unique…
We just had to share this fantastic donor appeal letter by Andrew Marx, the communications director for Partners in Health, which has been working on the ground in Haiti for the more than 20 years (and is also a Fenton client).
The letter is textbook when it comes to connecting with women. Two reasons:
1. It highlights the positive. When you’re dealing with devastation of this scale, it can be difficult to talk about anything other than NEED. But the emotional core of Andrew’s letter – and why it compels you to cut that check – is when he describes how PIH’s partner, Zanmi Lasante, swiftly takes command of the situation – a powerful value for women:
Within 45 minutes, they had erected a large tent, filled most of it with tables and chairs for 20 consulting stations, created and stocked a small pharmacy and lab, and established…
Lisa Belkin writes in the August 23rd New York Times Magazine about the Power of the Purse.
She notes that philanthropy among women isn’t new and that it is growing. More women are controlling more wealth than ever before and of those in the wealthiest tier of the country, 43% are women.
Belkin notes that women are giving differently than men and how they have given in the past. They are more likely to use their wealth to to social change work – direct and systematic impact.
What’s inspiring about the piece is that in these tough economic times efforts like Women Moving Millions are exceeding funding raising goals (original goal was $150 million and they have exceed their goal by $30 million.)
Highlights on how women and men differ in giving include:
1. Women are less likely to want their name on things and more likely…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [