Archive for the ‘Online Marketing’ Category
A new study out by SheConnected, “The Power of Social Networking For Women Research Study” shows how women use social networking sites. It’s important to note that these women were recruited from social networking sites so the numbers are skewed but still informative.
Some highlights include:
- 59% are are visiting sites multiple times per day.
- Facebook was the most popular social network among these users, with 83% belonging to the site.
- 55% were on Twitter.
- 93% said that control over their own privacy settings were very important.
- 71% said using social networks to network professional was very important and 62% said to stay up-to-date with friends.
More women use social networking than men and if your organization doesn’t understand the trends and strategies on how to maximize them you’re missing out on a key audience.
Women make more of the charitable decision making at home (Source: http://bit.ly/OP2t8) and wealthy women give away nearly twice as much as of their wealth as their male counterparts (Source: http://bit.ly/hSZNL). For the non-profit sector these women are a must get.
In a new post today on Media Post’s Engage Mom blog Tiffany Jonas suggest that affluent women expect more online. According to Jonas wealth women are turned off by Web sites that are sloppy and disorganized. She suggest design with a clean “high-end” design. She sites Vera Wangs Web site as a good “art level” example.
Not all NGOs want or can afford “high art” but they can take Jonas’ advice and make beautiful, yet functional sites. Chen and I argue in the She Spot that women, in particular, are looking for Web sites that reflect real people and excude authenticity. Here are some good…
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson.
Libby Chivers of SEO Optimise gives the following tips to marketing to women online:
1. Women enjoy socializing online more than men. Chivers suggests that confrontational forum debates are out and supportive social networking is in. She suggests allowing users to personalize their platforms, encourage the sharing of ideas and support and create a space for off-topic chat.
Don’t be afraid to have your site not be 100% about your mission. The goal is to foster community. Remember, when you connect women to each other you deepen your own brand.
2. Attract women with attractive Web design. Men tend to appreciate functionality in websites. Women want that too but they also want colorful, attractive and textured sites.
3. Grow your user generation content. Women trust each other…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [