Archive for the ‘Event’ Category
Did you know that:
• women control two-thirds of all wealth in the U.S?
• women make 80% of all household purchasing decisions?
• women donate to twice as many to charities as men do?
If your nonprofit is not actively marketing to women and recruiting them, your organization is missing out on major fundraising opportunities.
Join (http://bit.ly/czYQjG ) Fenton’s Lisa Witter, c0-author with Lisa Chen of The She Spot, and Morra Aarons-Mele of Women Online for a free, 1-hour webinar on Thursday, February 25th on best practices for recruiting and retaining women donors.
The moderator will be Michelle Coyle, Director of Nonprofit Services for Care2, the 12 million member social network of (mostly women) “do-gooders” used successfully by hundreds of nonprofit organizations to recruit loyal donors and advocacy supporters.
The She Spot: Best Practices in Marketing to Women ( http://bit.ly/czYQjG )
Thursday, February 25th, 2010…
Lisa Witter will be featured at a special event on January 28th at Rutgers School of Social Work in New Brunswick, NJ. The book signing and lecture, sponsored by the Center for Nonprofit Management and Governance, will focus on the increasingly prominent role of women in the giving sector, and how nonprofit and advocacy organizations can target and effectively reach this growing population through outreach and marketing efforts.
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [