A new report by Forrester Media suggests In order to effectively engage “empowered women” online, consumer packaged goods brands must design campaigns that enhance communication and aid in consumers’ decision-making and influence. They warn marketers to pick a specific audience to talk to so as not to sound too generic, and then create campaigns around that audience’s behaviors rather than brand objectives.
About this blogWhat’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [Read more about them here]
