If you read The She Spot you know of our admiration for Stonyfield Farms and their smarts around marketing to women. Gary Hirshberg, their CE-Yo, gets the need to be real with their customers.

This morning I reached into the refrigerator for my morning dose of organic Stonyfield yogurt. Lately, I’ve been addicted to their new “greek” yogurt product “Oikos” so I hadn’t noticed that Stonyfield had switched packaging on their other yogurts. As I picked up the new container (full-fat vanilla with cream on the top) I noticed a beautiful picture of green pastures, happy cows and a beautiful Vermont landscape with a note stating it was a photo a family farm from Waybury, VT.

Inside, on the top protective seal, I read “GET REAL: Why the new look? With all the artificial ingredients around, we thought we’d show you just how real our food is….

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Many of us in the NGO space are working on serious issues: death; global warming; war; race relations; etc.  Just because the issues are heavy it doesn’t mean that the messaging/presentation can’t be heavy on humor.

This new “viral” video is such a reminder of the power of humor – even during serious times like weddings. My husband and I feel like professional wedding goers. In fact, I have two in the next 10 days. We’ve never seen the entry like this (JK Wedding Dance Entrance):

We hope you danced along and remember to bring a little humor to your issue or cause. Women in particular like their humor mixed with joy (vs. schadenfreude).

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