Archive for the ‘Case Study: Care’ Category
I’m a mother one-year old and a three-year old. Snacks are fuel and often live-savers when they get tired, hungry and whiney. The go to snack of preference for many American kids are “Gold Fish.” (We mix baggies of “fish” and fresh apple slices.)
Pepperidge Farms, the makers of the “Fish” have a smart campaign out called “Fishfull Thinking.” It’s a site that gives tips to parents about how to raise a positive child.
Elements include:
1. Skill Quiz
2. Book Club
3. Guides to keeping kids active and optimistic
4. A parent survey
5. Q+A with experts
6. and more…
This is a wise campaign for the company. It allows parents (moms in particular) to see their brand as supportive to their parenting and not just a consumer transaction.
Moms will be loyal if you give her practical tips for doing…
Who is Feminist Hulk? He’s a mash-up between a muscle-bound, radioactive monster and a card-carrying feminist whose own personal superhero happens to be Judith Butler. And he’s become a cult favorite on Twitter (16,000+ followers) with his ALL-CAP reflections on modern-day patriarchy, gender and feminist intervention.
Feminist Hulk isn’t formally tied to any nonprofit. But he could be. If you’re a cause-driven organization struggling to generate social media buzz and build Twitter followers, one approach might be to adopt a colorful persona who can add some winking humor and pop culture cool to promote your issues.
Ms. Magazine’s Blog recently did an interview with Feminist Hulk and “J,” his “literary life-partner.” Here’s FM’s response about his origins:
IN BEGINNING, HULK SMASH FOR LOVE OF SMASH. LATER, HULK REALIZE CRAVING FOR SMASH CAUSED BY HYPERLINK HEGEMONIC FORCES WHICH DISCONNECTED HULK FROM SELF. HULK QUESTION SYSTEMS OF PRIVILEGE. SOON HULK SMASH…
In his Time column this week, Dr. Mehmet Oz reflects on the fact that, in most homes, women are the primary care doc, thanks to their “remarkable power” to keep their families well.
The article continues by offering tips aimed at helping women teach their family healthy habits – from inventing games and stories so health lessons are more likely to stick with kids to storing each family member’s health history in one place to better manage their healthcare.
All good advice. But I couldn’t help but think how all these great ideas add yet more “do’s” to a mom’s ever-growing to-do list.
It takes enormous creativity and organizing skills to be a great mom. So who wouldn’t appreciate a practical shortcut tool once in a while? This is a service that more nonprofits could provide. What if a nonprofit committed to children’s health offered an online bank…
We just had to share this fantastic donor appeal letter by Andrew Marx, the communications director for Partners in Health, which has been working on the ground in Haiti for the more than 20 years (and is also a Fenton client).
The letter is textbook when it comes to connecting with women. Two reasons:
1. It highlights the positive. When you’re dealing with devastation of this scale, it can be difficult to talk about anything other than NEED. But the emotional core of Andrew’s letter – and why it compels you to cut that check – is when he describes how PIH’s partner, Zanmi Lasante, swiftly takes command of the situation – a powerful value for women:
Within 45 minutes, they had erected a large tent, filled most of it with tables and chairs for 20 consulting stations, created and stocked a small pharmacy and lab, and established…
Recently I came across the AFL-CIO: America’s Union Movement’s Web site. I noticed that they featured a “real” woman, Joan Borts, on their Web site in a campaign they call: “Heart of the Movement.” Check it out below. It’s good modeling of what women look for – real people that they can connect with.
A friend of mine who is an independent filmmaker routinely rants against the millions that Hollywood studios spend to create hollow celluloid experiences. You don’t need any of that, he insists, to make a great movie.
I call his preferred his brand of no-budget, video filmmaking “twig and mirror.”
On his recommendation a while ago, I went to see a screening at the Brook Theater in Brooklyn of “Flooding with Love for the Kid,” billed as a “one-man cinematic war” by Zachary Oberzan (http://zacharyoberzan.com) “Flooding” is his faithful adaption of David Morrell’s “First Blood.” Oberzan plays all the characters, using only his 220-square-foot apartment for props and location and a total budget of $96.
One of the great pleasures of watching the film is watching the bars on Oberzan’s bedroom window transform into prison bars, or a deconstructed house plant turn into the backwoods of Kentucky where Rambo eludes the…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [