Affluent Women Give More than Men And Expect More Online
Women make more of the charitable decision making at home (Source: http://bit.ly/OP2t8) and wealthy women give away nearly twice as much as of their wealth as their male counterparts (Source: http://bit.ly/hSZNL). For the non-profit sector these women are a must get.
In a new post today on Media Post’s Engage Mom blog Tiffany Jonas suggest that affluent women expect more online. According to Jonas wealth women are turned off by Web sites that are sloppy and disorganized. She suggest design with a clean “high-end” design. She sites Vera Wangs Web site as a good “art level” example.
Not all NGOs want or can afford “high art” but they can take Jonas’ advice and make beautiful, yet functional sites. Chen and I argue in the She Spot that women, in particular, are looking for Web sites that reflect real people and excude authenticity. Here are some good examples in the NGO space:
Planned Parenthood Federation of America
Do you have others to add?
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [
1 Response to Affluent Women Give More than Men And Expect More Online
Christian Louboutin sale vj
October 22nd, 2010 at 10:06 am
Having already mastered the craftiness of menswear as far as something decline, it’s set to upon the most elegant course of action to off as when temps leave necessary south. Fortunately, you won’t require to look much farther than your closet to wrap yourself in in goodness.It’s like they were saying, we certain you be dressed to wear your Christian Louboutin shoes a number of weird ways, we recognize these keep to useful to a rationale in your living because of the weekend, when you’re with your kids, when you’re at feat, when you’re effective doused at gloaming,So here’s a personality you can manage the most entirely of something that you have in your closet. And if you look at it like that, it’s like, ‘wow, this is gonna astonish contemporary living into how I attrition everything.
There are no rules right in the present climate in fashion. You can be bewitching morning, noon and night. You can mix prints. You can abrade sequins in the sun. The alone practice is to go to look your best and to have game of and undergo honourableness back what Christian Louboutin Platforms you’re wearing.