Affluent Women Give More than Men And Expect More Online
Women make more of the charitable decision making at home (Source: http://bit.ly/OP2t8) and wealthy women give away nearly twice as much as of their wealth as their male counterparts (Source: http://bit.ly/hSZNL). For the non-profit sector these women are a must get.
In a new post today on Media Post’s Engage Mom blog Tiffany Jonas suggest that affluent women expect more online. According to Jonas wealth women are turned off by Web sites that are sloppy and disorganized. She suggest design with a clean “high-end” design. She sites Vera Wangs Web site as a good “art level” example.
Not all NGOs want or can afford “high art” but they can take Jonas’ advice and make beautiful, yet functional sites. Chen and I argue in the She Spot that women, in particular, are looking for Web sites that reflect real people and excude authenticity. Here are some good examples in the NGO space:
Planned Parenthood Federation of America
Do you have others to add?
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [