What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them. We also wanted to encourage others to become Shespotters of when marketing to women is done right—and when it goes wrong. So, if you see something send it our way. Because the smarter we are about connecting with women, the more effective we’ll be as political, cultural and consumer change makers.

You can contact us at:

Lisa Witter, lisaw@shespotter.com
www.facebook.com/lisawitter
Twitter:  @SheSpot

Lisa Chen, lisac@shespotter.com