09.30.2009 posted by Lisa Chen

Women on the go

Case Study: Connect

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Two stories caught our eye this week that reinforce the fact that women make the world go round – and technology can help.

1. Moms are the big spenders when it comes to mobile technology, according to a new report. Mothers are racking up cell phone bills and downloading content on their phone more than anyone else.

    Lisa and I wrote about this phenomenon in The She Spot: The women’s market is why companies like T-Mobile build their marketing campaigns around the value of connecting (think “Fave Five” frequent caller plan) instead of focusing on more high-tech features.

    The take-way for changemakers? Reaching this important audience, particularly working moms, will increasingly mean shifting content to mobile devices so they can be activists on the go.

    2. The Economist’s cover story on how mobile phones are driving emerging markets, prompting economist Jeffrey Sachs to call them “the single most transformative tool for development.”

      What The Economist doesn’t call out is the fact that a significant number of the micro-entrepreneurs who are leveraging mobiles to start or support thriving businesses are women.

      Women like Mary Wokhwale, who became one of the first women in Uganda to be a “village phone” operator, thanks to a micro-finance loan that allowed her to buy a cell phone, a handset and a roof antenna and sell phone calls for a living. With her profits, she bought another phone to grow her business.

      When women connect, great things happen.

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      bookAbout this blog

      What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]

      About the bloggers

      Lisa Chen & Lisa Witter Lisa Chen and Lisa Witter are the authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. They are also both senior strategists at Fenton Communications, the nation’s largest public interest communications firm. [Read more about them here]

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