Today’s post is the second of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.

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In this two-part series, we explore how nonprofits can leverage Groupon and other daily coupon sites for visibility, lead generation and fundraising purposes. While the first post discussed the opportunities that such sites offer nonprofits, since many of these opportunities are dependent upon a business partnership, we also wanted to outline the benefits available to businesses (the focus of this post), so that in turn you could develop a compelling ask to a prospective partner that also shows “what’s in it for them.”

For one, businesses stand to benefit from a nonprofit partnership via Groupon (or other coupon site) because they can capitalize on latent cause marketing synergies that wouldn’t otherwise be available to them if they simply wrote a check and handed it over to their cause…

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Today’s post is the first of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.

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While online coupon service powerhouse Groupon has recently been the subject of scrutiny for its ad spot during the Super Bowl, business has hardly skipped a beat. Groupon’s revenues have been going gangbusters (rumored to be at the lofty tune of $800 million to $2 billion for 2010) and most of its 26.5 million users and featured businesses would agree that it’s been a win-win for all parties involved. Several similar sites have also emerged, including LivingSocial and BuyWithMe, which certainly attests to Groupon’s successful business model.

So, the big question for nonprofits is: Can we leverage this new channel to support fundraising efforts and initiatives? And if so, how?

The answer is yes, opportunities do exist that can fulfill the interests of the nonprofit sector, its…

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