Archive for June, 2010
I’m a mother one-year old and a three-year old. Snacks are fuel and often live-savers when they get tired, hungry and whiney. The go to snack of preference for many American kids are “Gold Fish.” (We mix baggies of “fish” and fresh apple slices.)
Pepperidge Farms, the makers of the “Fish” have a smart campaign out called “Fishfull Thinking.” It’s a site that gives tips to parents about how to raise a positive child.
Elements include:
1. Skill Quiz
2. Book Club
3. Guides to keeping kids active and optimistic
4. A parent survey
5. Q+A with experts
6. and more…
This is a wise campaign for the company. It allows parents (moms in particular) to see their brand as supportive to their parenting and not just a consumer transaction.
Moms will be loyal if you give her practical tips for doing…
Who is Feminist Hulk? He’s a mash-up between a muscle-bound, radioactive monster and a card-carrying feminist whose own personal superhero happens to be Judith Butler. And he’s become a cult favorite on Twitter (16,000+ followers) with his ALL-CAP reflections on modern-day patriarchy, gender and feminist intervention.
Feminist Hulk isn’t formally tied to any nonprofit. But he could be. If you’re a cause-driven organization struggling to generate social media buzz and build Twitter followers, one approach might be to adopt a colorful persona who can add some winking humor and pop culture cool to promote your issues.
Ms. Magazine’s Blog recently did an interview with Feminist Hulk and “J,” his “literary life-partner.” Here’s FM’s response about his origins:
IN BEGINNING, HULK SMASH FOR LOVE OF SMASH. LATER, HULK REALIZE CRAVING FOR SMASH CAUSED BY HYPERLINK HEGEMONIC FORCES WHICH DISCONNECTED HULK FROM SELF. HULK QUESTION SYSTEMS OF PRIVILEGE. SOON HULK SMASH…
CNN recently reporte
d that women make up roughly 70 percent of all volunteer travelers – or people who spend their vacations volunteering in communities far from home. Experts tell CNN that women choose volunteer vacations for reasons including both altruism and guilt. The travelers themselves highlight the “emotional involvement and connection that you will never have when you take a regular holiday.” And the fact that women traveling in volunteer programs feel safer than they would traveling alone.
Volunteer vacations are a way to integrate yourself into a community, give and receive while there, and deepen your understanding of something new while doing so. These themes resonate with the reasons women support given causes and organizations, and also why they are loyal to certain brands. Beyond the altruism and guilt cited by CNN, volunteer vacations are in many ways an ideal…
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [