Archive for May, 2010

Last night I walked past the windows of the GAP.  Each window was marked as a different decade dating back to the1890s and labeled with a tag for a group of women from that decade and their look – think: Flapper, Gibson Girl, etc. Along with these windows and tags, signs indicated this campaign was attached to the Metropolitan Museum of Art.

Indeed, the GAP joins Conde Nast to sponsor the current exhibit at the Met, “American Woman: Fashioning a National Identity.”  The exhibit draws from the Brooklyn Museum collection of costumes and fashion.  “The exhibition reveals how the American woman initiated style revolutions that mirrored her social, political, and sexual emancipation” through an extensive display of costumes and clothes.

Corporations sponsoring art that has something to do with their product?  Not so innovative, you say.  What about then running an online auction of unique…

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GreatNonprofits develops “tools that allow people to find, review, and share information about great – and perhaps not yet great – nonprofits.”  They have launched a campaign to highlight nonprofits that help women.  Instead of generating their own list of winners, though, they are asking you to get involved and review organizations or post your organization to be reviewed.

The Women’s Empowerment Campaign 2010 is a collaborative of many led by GreatNonprofits and GuideStar in partnership with Kiva, the Anita Borg Institute for Women and Technology, MADRE, Wider Opportunities for Women, Dress for Success, Women’s Media Center, Women News Network, and Women’s Philanthropy — Women’s Issues.

Voting, reviewing, and other open-source competitions and collaborations online allow organizations like GreatNonprofits to learn about their audience, learn from their audience, and collect awareness on issues with a much wider net than they could alone.  It builds upon the…

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bookAbout this blog

What’s a Shespotter? It’s someone who gets that women vote, give, volunteer, spread the word and make more buying decisions than men do, which makes them the number #1 target audience if you’re working for change. We started this blog to continue the conversation we began in our book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them.... [more]

About the bloggers

Lisa Chen & Lisa Witter Lisa Chen and Lisa Witter are the authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them. They are also both senior strategists at Fenton Communications, the nation’s largest public interest communications firm. [Read more about them here]

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