Today’s post is the second of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.
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In this two-part series, we explore how nonprofits can leverage Groupon and other daily coupon sites for visibility, lead generation and fundraising purposes. While the first post discussed the opportunities that such sites offer nonprofits, since many of these opportunities are dependent upon a business partnership, we also wanted to outline the benefits available to businesses (the focus of this post), so that in turn you could develop a compelling ask to a prospective partner that also shows “what’s in it for them.”
For one, businesses stand to benefit from a nonprofit partnership via Groupon (or other coupon site) because they can capitalize on latent cause marketing synergies that wouldn’t otherwise be available to them if they simply wrote a check and handed it over to their cause…
- Posted by Lisa Chen
- Comments (45)
Today’s post is the first of a two-part series courtesy of Isabelle Jetté, a fellow in Fenton’s NYC office.
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While online coupon service powerhouse Groupon has recently been the subject of scrutiny for its ad spot during the Super Bowl, business has hardly skipped a beat. Groupon’s revenues have been going gangbusters (rumored to be at the lofty tune of $800 million to $2 billion for 2010) and most of its 26.5 million users and featured businesses would agree that it’s been a win-win for all parties involved. Several similar sites have also emerged, including LivingSocial and BuyWithMe, which certainly attests to Groupon’s successful business model.
So, the big question for nonprofits is: Can we leverage this new channel to support fundraising efforts and initiatives? And if so, how?
The answer is yes, opportunities do exist that can fulfill the interests of the nonprofit sector, its…
- Posted by Lisa Chen
- Comments (2)
A new national survey by the Pew Research Center’s Internet & American Life Project throws some light on how technology is being used to build and activate civic and social groups.
I agree with Twitter co-founder Biz Stone that technology alone can’t be an agent of change…“it’s going to be people, it’s going to be humanity.”
That said, the Pew report found that the slice of humanity that is online is more likely to be part of a group than non-Internet users (80% compared to 56%). No big surprise there.
Dig deeper in the report and you’ll find these insights into the gender split is when it comes to what kind of groups men and women are self-selecting for online. A snapshot:
Groups where women were more involved than men:
- Religious or spiritual groups (43% women vs 37% men)
- Consumer groups (26% vs 21%)
- Support groups
…
- Posted by Lisa Chen
- Comments
Originally published in the Huffington Post (October 28, 2010):
If you were to do a “man on the street” survey in the United States asking the question, “Who is the first person that comes to mind when I say the word ‘philanthropist’?” the vast majority would likely respond with Gates, Buffet or Soros, if they’re able come up with anyone at all. If a prominent local landmark is named after a philanthropist, they might come up with a different name, but odds are that person is man too.
If you do a Google search for the word “philanthropist” the first several pages are dominated by male entries; Wikipedia lists no women in its “modern philanthropists” section.
The United States is known for its philanthropic culture and giving spirit. Natural disasters trigger an outpouring of cash donations. The earthquakes in Haiti, for example, resulted in $1.3 billion raised by U.S.-based…
- Posted by Lisa Witter
- 1 Comment
Today’s post comes courtesy of Nicole Stipp, an account coordinator in Fenton’s NYC office. Nicole was on site at the UN Digital Media Lounge, billed as a venue that “brings the conversations from this historic UN Summit out of the halls of the UN and into 92nd Street Y — where digital media will deliver it to the world.”
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The day in the UN Digital Media Lounge started off with a chocolate bar from Save The Children – it was a sign of how great the rest of the afternoon would be.
The first panel was a fantastic mashup of a teenage member of Key Club and the leaders of DoSomething, Girl Up and Women for Women International, a long-time Fenton client. W4W’s Zainab Salbi, an incredible woman and the dynamic leader told us about women she had met 17 years…
- Posted by Lisa Chen
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Keeping It Grounded with Foursquare
Case Study: Connect, Cultivate, Online Marketing, Social Media
Last week I went to an NTEN event about how nonprofits can take advantage of Foursquare, a mobile app that is gaining about 100,000 new users a week.
At the event, Naveen Selvadurai, one of the founders of Foursquare explained how their invention was driven by a series of questions: “How can we get better at living in our cities?” And, “How can we turn life into a game?”
For uninitiated, here’s how Foursquare works: get to a location and “check in.” Once the app registers where you are, businesses and nonprofits nearby can alert you to special offers — like a discount for frozen yogurt. Like Meetup, it’s also a way to connect with friends in real time. Depending on the number of times you check in, you can earn “badges” or be anointed “Mayor” of that place – which can come with special privileges and…
- Posted by Lisa Chen
- Comments
About this blog
Lisa Chen and Lisa Witter
are the authors of The She Spot: Why Women are the Market for Changing the World and How to
Reach Them. They are also both
senior strategists at Fenton Communications, the nation’s largest public
interest communications firm. [